Your Social Strategy Simplified

A 12-page social strategy worksheet that walks you through target customer avatar, your content pillars, and your growth strategy. It also covers info on how to implement each section of your strategy.

We use this strategy outline for each client that we work with. It covers our three most important pillars when creating a strategy for a new client: research, plan, and implementation.

The target audience section covers:

•Specific questions that get down to the nitty gritty of who your audience is

•Mad libs style fill-in-the-blanks about a typical day in the life of your target customer

•Why it’s important to know your target audience

The content pillars section covers:

•What a content pillar is

•What type of content pillars to have depending on your target audience

•Questions to ask yourself to ideate your content pillars and content ideas

The growth strategy section covers:

•How to do hashtag research

•What kinds of hashtags to use to get in front of your target audience

•How to effectively interact with your target audience to grow your page